Ten Recent Google Algorithm Changes
March 22, 2010 - 9:30pm
Ten Recent Google Algorithm Changes As Google continues to improve the quality and relevancy of their search results, changes in the search ranking, evaluation and algorithms are expected to come about as another year ends and the next one comes. But while most of the SEO’s are busy right now with their Googlebot-binding linkbuilding techniques, here you are reading this discrete attempt of exposing the ten recent algorithm changes of Google. These changes should fill up the missing beans why your site’s position sank to 10+ positions downwards and should now serve as your new building blocks for your SEO campaign. Google’s Ten Recent Algorithm Changes: Cross-Language Information Retrieval Improvements: the big G-team is now starting to translate all relevant English pages into various languages. Translated titles will be now displayed in the search results immediately under the English titles. Visitors will be taken to the translated page by clicking the corresponding translated title. Snippets with More Page Content and Less Header/Menu Content: Google believes that their snippets will have more relevant text by picking from the actual content of the page. But the team also suggests that this change will make the header/menu content a fraction less useful. De-Duplication of Boilerplate Anchors to Derive Better Page Titles: the anchor text of links pointing to a page is one of the main bases of Google in producing a page’s title. But the team just found out that boilerplate links with identical anchor text derive not so relevant titles at all. Now the G-team puts less importance on these links. Omission of Length-Based Autocomplete Predictions in Russian: Similar with the English practice, Google Team just made up their minds to omit predictions in Russian that are very long when compared to the partial query keyed in the search box. Extending Application Rich Snippets: The rich snippets for applications unveiled by the team recently allows users who are looking for software applications to view specific info—features, user reviews and pricing—in the search result itself. Application rich snippets will have an extended coverage secondary to this change, making them accessible most of the time. Omitting an Image Search’s Signal: Google does get some of its signals from the previous ones that were launched in the past. However, most of these offer insignificant impacts and relevancy to the search results. So the Team decided to take this signal out from the equation. Fresh Contents, More Results: Google’s push on fresh contents has been amplified as fresh contents now serve as a heavy basis for the search results. Of course, these fresh contents must be relevant to the queries. This change has stirred and created an impact to 35% of total search results. Refining Official Page Detection: In the chase of providing more relevant search results, Google will try to determine official sites and try to place them in good ranking positions. Enhancement to Date-Restricted Queries: Google further improved the way they handle result freshness for queries specifying a certain range of date. This permits users to find more relevant results to their specified queries. Prediction Fix for IME Queries: The previous ugly handling for IME queries—the ones containing non-Latin characters—is now improved by Google. No more nonsense autocomplete predictions for languages such as Russian, Hebrew and Arabic. So above are just some of the changes Google have managed to spill—and we have managed to pick. Perhaps now you can take your SEO game to a prudent step up by checking every pass and throw of your game plan. It’s a tough world out there, but with some help you know you can do it.
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