PageRank Update Is Finally Here
Yes is has been nearly over a year but today has seen the pagerank update on the toolbar for many websites.
If you have been working closely with page rank you will be feeling the joy (or sadness) of your sites updation and the long awaited change in page rank has been well over due. For those of you who have no idea of the importance of PR, or even don’t even know what pagerank is, let’s have a look at it more closely……
PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))
Lol, don’t panic guys, page rank is basically a measure of the number of links pointing to a page. Not only external links are important here, internal links also have a part to play. This is the formula that was created when page rank was first invented and probably Google uses something based on this.
Page rank is thought to be a part of Google’s algorithm amongst over 200 factors which is the formula behind Google’s rankings. It is a formula never shared by Google but something most SEO professionals dream of knowing. Certainly in the webmaster world it can be used as a measure of a site’s value. So how can you increase page rank? Firstly content helps, add fresh, unique, relevant content to your site and concentrate on your internal linking. Your content should link to your most important pages. Secondly look to the external linking. Page rank can be passed from one page to another like a “vote” from one site to another. It is important to remember that the page rank is divided amongst a sites outbound links, so a link from a page that has a page rank of 3 and 2 outbound links is more valuable than a link from a page with a page rank of 4 and 10 outbound links.
Sometimes Google can take away a site page rank if it has lost some of it’s inbound links, the inbound links have lost some page rank or the site been penalized by going against Google’s guidelines.
