Chat with me Skype Me™! My status
We Don’t Just Manage PPC, We Maximize It !!!

                          Yell.com introduces PPC Advertising

Text Box: In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords. Saying the move “reflects the dynamics of the market”, Yahoo! is hoping to start a fight back from its PPC ad service prior to the European launch of its much delayed new advertising platform Panama. Generally, it’s good news that it has knocked the minimum bids back down to the level they used to be in the days of Overture. It makes sense; as for many low competition keywords, Google’s pricing on AdWords was proving far more cost effective. With Yahoo!'s low search volume in the UK, it was madness to keep its prohibitively expensive opening cost per click; especially given that Microsoft’s adCenter has been stealing a bigger and bigger share of companies’ ad budgets with its low keyword competition and surprisingly high level of conversions. I imagine the move might cost Yahoo! some revenue in the short term, but its strategy must be to attract back some of the advertisers with small budgets frustrated by the rising costs of running a comprehensive campaign on Google’s search advertising network. This all comes before the release of Yahoo! Search Marketing’s Panama, which is expected to help provide more relevant advertising based on the searcher's query. It’s been rolled out in the States but isn’t expected in Europe anytime soon. Though the reports from over the Atlantic haven’t been hugely complimentary, it should hopefully help Yahoo! bridge the software gap between it and its competitors. However, the new pricing structure gives companies who were forced to pay 10p for uncontested keywords a few options if they want to get good value from Yahoo!’s minimum spend of £30 a month. Either they can keep deep-mining the long-tail, finding more specific and niche keywords to direct traffic to their sites. Or conversely, the cheaper costs of their current keyword list might give them the chance to bid on more generic, high-volume terms that in the past might have been out of reach. Personally, I think it’s a good move - it lowers the barrier to new customers and might help pinch a few customers that are worried about putting all their eggs in one Google-branded basket. Either way, there’s going to be a lot of tinkering in the Yahoo! PPC accounts over the next few weeks.

                          Will Yahoo’s Half Price Sale, Click with Advertisers ?

Text Box: Digital advertising network Miva Media has inked an exclusive PPC content deal in the UK with Condé Nast Interactive, beating off competition from Yahoo! and Google. Miva will deliver PPC ads across Condé Nast Interactive's portfolio of 12 UK websites, which includes Vogue.com, GQ.com, Houseandgarden.co.uk, and Tatler.co.uk. According to Condé Nast, the 12 sites achieve a combined total of more than 54m page impressions a month. Under the terms of the agreement, six PPC ads will be displayed at the bottom of every page across the 12 sites. In addition, ads will be displayed within newsletters sent out to Condé Nast's email subscribers.   Condé Nast will now form part of the Miva MC Managed network, a PPC network that is designed for large online publishers.

                          Miva agrees PPC deal with Condé Nast

Text Box: Yell.com, the online listings site, is to allow advertisers to use its site on a pay-per-click basis. It will also introduce enhanced banner advertising. Yell has already signed up a number of well-known brands for the new listings, including American Express motor insurance, Interflora, Swiftcover motor insurance and Hiscox house insurance. The PPC ads on Yell will be embedded into the main search results page, and displayed above the standard listings. The PPC results will only appear when the search is across a broad or non-specific location. Searches for companies or services in a particular town or postcode area will display only local results. The new pay-per-click advertising is open to any company which serves the whole of the country, whether or not they are a well known brand. Yell offers a range of options for advertisers, who can specify a budget, duration and a ‘daily intensity’ of advertising. Ad agencies will be offered 15% commission on all Yell.com advertising. According to Yell Head of Marketing Ian Bowen-Morris: "The new product range makes it easy for national advertisers to reach Yell.com users, and now also offers the same flexibility to smaller businesses." "In today's marketplace businesses need demonstrable return on investment for their communications campaigns."

News